Your data is yours. We are transparent about what we collect, how we use it, and how we protect it. No hidden practices, ever.
| Data Category | Examples | Purpose |
|---|---|---|
| Identity & Profile | Name, designation, dental registration no. | Account creation & verification |
| Contact Details | Email, phone, clinic address | Order delivery & communication |
| Financial Data | GST number, payment method (tokenised) | Invoicing & transactions |
| Order History | Products ordered, quantities, frequency | Order management & recommendations |
| Device & Usage | IP address, browser, pages visited | Security & platform improvement |
| Communications | Support chats, emails, call logs | Query resolution & quality assurance |
We may share your data with trusted third parties only as necessary:
We retain your personal data for as long as your account is active or as needed to provide services. Order and transaction data is retained for 7 years as required by Indian GST law. You may request deletion of non-legally-required data at any time.
We use essential storage for login sessions, security, cart persistence, checkout, and saved privacy choices. With your permission, configured analytics tools such as Google Analytics and Microsoft Clarity help us understand platform usage, while Meta Pixel and advertising measurement tags help us measure campaign performance and actions such as product views, cart additions, enquiries, registrations, checkout, and purchases.
We implement industry-standard security measures including 256-bit SSL/TLS encryption, multi-factor authentication, regular security audits, and access controls. Payment card data is never stored on our servers — all transactions are processed through PCI-DSS compliant payment gateways.
